This recent price hike is significant as it demonstrates Intuit’s ongoing efforts to generate more revenue from its popular accounting software, QuickBooks Online. The company has cited various factors, such as inflation and additional features and improvements to the software, as reasons for the increase. In today’s competitive market, companies are constantly seeking ways to enhance their products and services while also maintaining profitability. With the rise of digital transformation in the business world, accounting software like QuickBooks Online plays a crucial role in helping businesses manage their finances efficiently. This increase in price reflects the value that Intuit sees in its product and its commitment to providing top-notch service to its customers.
QuickBooks Online pricing updates The updated pricing will go into effect for new subscriptions starting on or after April 1, 2025. For existing subscriptions, these changes will go into effect on or after May 1, 2025. This applies to both firm-billed and client-billed subscriptions. All clients who are billed directly (client-billed) will be notified of these pricing changes on or after March 26, 2025.
Here are the new list prices along with your discounted price for firm-billed subscriptions:ProductLedgerEasyStartEssentialsPlusAdvancedRegular list price$8/month
(no change)$28/month$65/month$95/month$190/monthDiscount for firm-billed20% off*50% off*Price for firm-billed$22.40/month$32.50/month$47.50/month$95/month*For more information on wholesale billing, please see here. Reminder: You or your client may upgrade, manage, or cancel a subscription at any time by visiting Subscriptions and billing, accessible through your account settings in QuickBooks Online Accountant. Once a subscription is upgraded or downgraded, the then-current list price will apply.
Moreover, this price increase may have an impact on small businesses and self-employed individuals who rely on QuickBooks Online to manage their accounting needs. It is essential for these users to carefully evaluate the new pricing structure and determine if the added cost is justified by the benefits and features that come with it. In today’s dynamic economic environment, being mindful of expenses and making informed decisions about software subscriptions can make a difference in the financial health of a business.
As Intuit continues to evolve its offerings and adapt to the changing needs of its user base, customers can expect to see more updates and improvements to QuickBooks Online in the future. It is crucial for users to stay informed about any changes to the software and how they may impact their operations. By staying engaged with Intuit’s updates and announcements, users can make the most out of their QuickBooks Online subscription and ensure that they are getting the best value for their investment.